Sony "Most Gamers Still Prefer Physical to Digital"

Even though the switch to digital may be inevitable in the future, it's a fallacy to believe that everyone is looking forward to that transition. In a recent GamesIndustry interview with PlayStation marketing executive Guy Longworth, Sony understands the love gamers have for physical media.

PlayStation marketing executive Guy Longworth said: “I think the reality is this: Our digital business is growing fast, and we have incredibly strong partnerships with our key retail partners as well. What we try to do is offer a relatively level playing field and let the gamers decide. We’re not trying to advantage them, we believe in consumer choice.”

“It’s clear that the vast majority of the people want to go down to GameStop or Best Buy, they don’t want to buy it online right now,” he added. “How that might change in the future is kind of hard to predict. People might be quite surprised, I think physical games will be around a lot longer than some people think.”